Philip Rosedale, Founder & Chairman, Second Life - business success

Why Second Life has been so successful as a company.

The importance of freeing your users to gain loyalty.

Why timing is so critical for technology companies.

Giving up control to your user base is counter-intuitive, yet it's one of the key reasons that Second Life has been so successful.

How to turn all your employees into a company strategist.

Creating an organization culture of innovation and design.

Getting all employees to execute the organization strategy - and to pull in the same direction.

Philip tells bvo.com why weekly, activity based tasks are the right way to build an execution culture within a high growth company.