As Former CEO of First Direct, Mercury, Egg Plc and others... Mike Harris has built four billion pound organizations in his career so far. Some entirely from scratch.
Launching First Direct, the world's first ever telephone bank, and Egg, the UK's first internet bank - he's made billions from turning established ways of doing things upside down.
Mike was also Chief Executive at Mercury Communications and Chairman of mobile company One to One - they both went to net $10bn in cash.
Currently Mike is the Chairman of Innovation at Royal Bank of Scotland and is the Chairman of Garlik, the digital identity experts -his next billion pound venture.
Here Mike introduces the concept of unmet customer needs. He expains how vital it is to identify a new market opportunity. He also explains how to identify one even if you have limited knowledge of a market area.
