Professor Scase on how to predict the next future trend
Professor Richard Scase, Business Guru,
Why is the entrepreneur in such a strong position to take advantage of the massive trend coming over the horizon.
What's the flaw with the futurists?
The lesson from Marks & Spencer in the 90s.
Who's job is it to predict the next big opportunity for the organization - R&D? Marketing? Product Development? the CEO?
Why quarterly targets can kill the identification of new opportunities.
subscribe now for free
Related Programmes:
