With the ever-changing marketing world, will we need to add any more letters to the four Ps?
What exactly are the four Ps?
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Profile: Philip Kotler
Dr. Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.
More information: www.kellogg.northwestern.edu
