Philip Kotler on marketing in times of economic uncertainty
Philip Kotler, Professor, Kellogg School of Management
During this time of economic turbulence, why is it important for a company to view it as both an opportunity and a danger?
Why is it a bad idea to cut costs across the board?
Stop cutting the budget that creates your sales!
Learn how to measure the marketing spend with non-direct marketing!
What should companies do during a financial meltdown like we are going through now?
Philip advocates preparing for different scenarios - find out how to disaster plan!
subscribe now for free
Related Programmes:
