Matthew Key was appointed Chairman and Chief Executive Officer of Telefonica Europe plc on 1 January 2008. At this time, he also joined the Telefonica, SA. Executive Committee. Prior to this, Mr. Key was the Chief Executive Officer of the UK business, a position he held since February 2005. Mr. Key joined the company in February 2002, as Chief Financial Officer, where he was responsible for strategy, business development, regulatory functions and the establishment of the Tesco Mobile joint venture.