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      <title>Philip Kotler on the importance of brand equity</title>
      <description>Philip Kotler on the importance of brand equity</description>
      <pubDate>Wed, 07 Jan 2009 10:30:48 -0800</pubDate>
      <link>http://bvo.com/programmes/139</link>
      <guid>http://bvo.com/programmes/139</guid>
    </item>
    <item>
      <title>Philip Kotler on consumers power over brand value</title>
      <description>Philip Kotler on consumers power over brand value</description>
      <pubDate>Wed, 07 Jan 2009 10:58:57 -0800</pubDate>
      <link>http://bvo.com/programmes/140</link>
      <guid>http://bvo.com/programmes/140</guid>
    </item>
    <item>
      <title>Philip Kotler on creating a cult brand with true raving fans! </title>
      <description>Philip Kotler on creating a cult brand with true raving fans! </description>
      <pubDate>Wed, 07 Jan 2009 13:36:13 -0800</pubDate>
      <link>http://bvo.com/programmes/141</link>
      <guid>http://bvo.com/programmes/141</guid>
    </item>
    <item>
      <title>Andrew Cosslett how to build a brand that's global leader</title>
      <description>Andrew Cosslett how to build a brand that's global leader</description>
      <pubDate>Sat, 10 Jan 2009 12:44:16 -0800</pubDate>
      <link>http://bvo.com/programmes/167</link>
      <guid>http://bvo.com/programmes/167</guid>
    </item>
    <item>
      <title>Simon Calver &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; when branding put the customer proposition first and the personality second </title>
      <description>Simon Calver &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; when branding put the customer proposition first and the personality second place </description>
      <pubDate>Wed, 26 Aug 2009 23:23:39 -0700</pubDate>
      <link>http://bvo.com/programmes/192</link>
      <guid>http://bvo.com/programmes/192</guid>
    </item>
    <item>
      <title>Simon Calver PR essentials: &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; have something to say and hire the people that know the folks!  </title>
      <description>Simon Calver PR essentials: &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; have something to say and hire the people that know the folks!  </description>
      <pubDate>Wed, 26 Aug 2009 23:42:31 -0700</pubDate>
      <link>http://bvo.com/programmes/193</link>
      <guid>http://bvo.com/programmes/193</guid>
    </item>
    <item>
      <title>Tom Peters talks on brand, design and differentiation</title>
      <description>Tom Peters talks on brand, design and differentiation</description>
      <pubDate>Wed, 21 Oct 2009 21:14:38 -0700</pubDate>
      <link>http://bvo.com/programmes/211</link>
      <guid>http://bvo.com/programmes/211</guid>
    </item>
    <item>
      <title>Matthew Key on business and leadership lessons from the success of The O2 (previously Millenium Dome)</title>
      <description>Matthew Key on business and leadership lessons from the success of The O2 (previously Millenium Dome)</description>
      <pubDate>Tue, 24 Nov 2009 23:11:41 -0800</pubDate>
      <link>http://bvo.com/programmes/235</link>
      <guid>http://bvo.com/programmes/235</guid>
    </item>
    <item>
      <title>Jacqueline Gold on branding lessons from Ann Summers </title>
      <description>Jacqueline Gold on branding lessons from Ann Summers </description>
      <pubDate>Wed, 18 Aug 2010 06:11:12 -0700</pubDate>
      <link>http://bvo.com/programmes/269</link>
      <guid>http://bvo.com/programmes/269</guid>
    </item>
    <item>
      <title>Jacqueline Gold on multi-channel retailing and consistent branding</title>
      <description>Jacqueline Gold on multi-channel retailing and consistent branding</description>
      <pubDate>Wed, 18 Aug 2010 07:33:54 -0700</pubDate>
      <link>http://bvo.com/programmes/275</link>
      <guid>http://bvo.com/programmes/275</guid>
    </item>
    <item>
      <title>Michael Birch on building a brand in the Bebo era </title>
      <description>Michael Birch on building a brand in the Bebo era </description>
      <pubDate>Wed, 25 Aug 2010 09:14:44 -0700</pubDate>
      <link>http://bvo.com/programmes/286</link>
      <guid>http://bvo.com/programmes/286</guid>
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