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    <title>BVO Programmes for topic - Marketing strategy for entrepreneurs</title>
    <description></description>
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      <title>Stelios on how to launch a new brand or business</title>
      <description>Stelios on how to launch a new brand or business</description>
      <pubDate>Fri, 27 Jun 2008 19:28:20 -0700</pubDate>
      <link>http://bvo.com/programmes/19</link>
      <guid>http://bvo.com/programmes/19</guid>
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    <item>
      <title>Stelios on brand success</title>
      <description>Stelios on brand success </description>
      <pubDate>Fri, 27 Jun 2008 19:41:52 -0700</pubDate>
      <link>http://bvo.com/programmes/21</link>
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    </item>
    <item>
      <title>Stelios on how to leverage the power of your marketing spend</title>
      <description>Sir Stelios Haji-Ioannou, Chairman, easyGroup - art of building a brand</description>
      <pubDate>Tue, 01 Jul 2008 16:23:58 -0700</pubDate>
      <link>http://bvo.com/programmes/27</link>
      <guid>http://bvo.com/programmes/27</guid>
    </item>
    <item>
      <title>Philip Kotler on creating a cult brand with true raving fans! </title>
      <description>Philip Kotler on creating a cult brand with true raving fans! </description>
      <pubDate>Wed, 07 Jan 2009 13:36:13 -0800</pubDate>
      <link>http://bvo.com/programmes/141</link>
      <guid>http://bvo.com/programmes/141</guid>
    </item>
    <item>
      <title>Philip Kotler on the evolution of marketing</title>
      <description>Philip Kotler on the evolution of marketing</description>
      <pubDate>Thu, 08 Jan 2009 15:30:52 -0800</pubDate>
      <link>http://bvo.com/programmes/142</link>
      <guid>http://bvo.com/programmes/142</guid>
    </item>
    <item>
      <title>Simon Calver &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; when branding put the customer proposition first and the personality second </title>
      <description>Simon Calver &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; when branding put the customer proposition first and the personality second place </description>
      <pubDate>Wed, 26 Aug 2009 23:23:39 -0700</pubDate>
      <link>http://bvo.com/programmes/192</link>
      <guid>http://bvo.com/programmes/192</guid>
    </item>
    <item>
      <title>Simon Calver PR essentials: &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; have something to say and hire the people that know the folks!  </title>
      <description>Simon Calver PR essentials: &#195;&#162;&#226;&#8218;&#172;&#226;&#8364;&#339; have something to say and hire the people that know the folks!  </description>
      <pubDate>Wed, 26 Aug 2009 23:42:31 -0700</pubDate>
      <link>http://bvo.com/programmes/193</link>
      <guid>http://bvo.com/programmes/193</guid>
    </item>
    <item>
      <title>Jacqueline Gold on branding lessons from Ann Summers </title>
      <description>Jacqueline Gold on branding lessons from Ann Summers </description>
      <pubDate>Wed, 18 Aug 2010 06:11:12 -0700</pubDate>
      <link>http://bvo.com/programmes/269</link>
      <guid>http://bvo.com/programmes/269</guid>
    </item>
    <item>
      <title>Michael Birch on building a brand in the Bebo era </title>
      <description>Michael Birch on building a brand in the Bebo era </description>
      <pubDate>Wed, 25 Aug 2010 09:14:44 -0700</pubDate>
      <link>http://bvo.com/programmes/286</link>
      <guid>http://bvo.com/programmes/286</guid>
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