Andrew Cosslett on the key to successful business in China
Andy Cosslett, CEO, InterContinental Hotels Group
The key to China is not backing out!
Why the focus in Chinese business is on relationships and long-term partnerships.
Resilience is essential in China.
What is critical to Partnership Relationship Management in China.
Show commitment and it will be mirrored back.
The Chinese are very loyal to partners, be loyal to them.
Small things matter a lot in Chinese business.
Why a CEO has to be where the growth is, not necessarily where the current volume is.