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Profile: Edward de Bono
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Edward de Bono is the originator of the concept of Lateral Thinking, which is now a part of language enjoying an entry in the Oxford Dictionary.

Dr. de Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford, and is a Professor at many leading institutions around the world. 

He's author of many best selling books, and is known as the world's leading authority on thinking. 

More information: www.edwarddebono.com
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You are here: View by a World Leader: > Leaders in Business > Business philosophy > Edward de Bono on innovation vs creativity - how's it different

Edward de Bono on innovation vs creativity - how's it different

Edward de Bono, Professor, edwarddebono.com
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People confuse creativity with innovation - how's it different. 

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