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You are here: View by World Leader: > Leaders in Business > The Philip Kotler Collection

The Philip Kotler Collection

Watch Philip's Full Interview:

http://s3.amazonaws.com/bvo-video-bucket/editor_images/156/Philip_Kotler_web_header.jpg

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Programmes:
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Philip Kotler on consumers power over brand value
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Philip Kotler on creating a cult brand with true raving fans!
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Philip Kotler on how to market in a price sensitive marketplace
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Philip Kotler on innovation and lateral marketing
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Philip Kotler on key marketing lessons from Obama
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Philip Kotler on marketing for CEOs
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Philip Kotler on marketing in ChIndia
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Philip Kotler on marketing in times of economic uncertainty
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Philip Kotler on the evolution of marketing
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Philip Kotler on the importance of brand equity
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Philip Kotler on the top trends in marketing
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Philip Kotler on why the four Ps are safe!
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Philip Kotler The Full Interview
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