Strategic marketing in a downturn
Yes, your marketing spend should be generating a profit, but the marketing department is still a 'spending' center. So you're under pressure, to either cut, or outperform.
At times like this it's essential you make the right strategic moves, to ensure that you stay ahead now to position yourself on the upturn.
As a Marketing Director, it's tough, but we hope to give you some insights from our leaders. Just make sure that you have profitability transparency.
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