Advanced Branding

“A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis, from The 22 Immutable Laws of BRANDING

From the first brands with Kodak in the 1890s through to the more recent brands of Marmite and Google! - learn what's changing and how you can stay ahead.

Programmes:

Andrew Cosslett how to build a brand that's global leader

Matthew Key on business and leadership lessons from the success of The O2 (previously Millenium Dome)

Philip Kotler on consumers power over brand value

Philip Kotler on creating a cult brand with true raving fans!

Philip Kotler on the importance of brand equity

Simon Calver – when branding put the customer proposition first and the personality second place

Simon Calver PR essentials: – have something to say and hire the people that know the folks!

Tom Peters talks on brand, design and differentiation