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Marketing strategy for entrepreneurs

When it comes to marketing and PR, you can't get much better than Stelios.  As he says, his number one forte is building brands.  Check out what he has to say.   

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Programmes:
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Philip Kotler on creating a cult brand with true raving fans!
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Philip Kotler on the evolution of marketing
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Simon Calver – when branding put the customer proposition first and the personality second place
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Simon Calver PR essentials: – have something to say and hire the people that know the folks!
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Stelios on brand success
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Stelios on how to launch a new brand or business
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Sir Stelios Haji-Ioannou, Chairman, easyGroup - art of building a brand
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Stelios on how to leverage the power of your marketing spend
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